A ‘Rapha Custom’ project working with German cycling podcasters, Besenwagen.
Working with the client to produce a cycling kit to be sold exclusively as merchandise through their platform.

The brief was to create a design which fragmented the ‘Besenwagen' wordmark, with a request from the client for it cut through the shoulders of the jersey. During the production process this provided the challenge to align the underscore of the wordmark across the front body and sleeves.